Jimi Wallet, Inventor and Entrepreneur
Designed, manufactured, marketed and retailed a patented remake of the traditional wallet. Sales of which hit $0.5M in year two.
Marketed solely through publicity, word-of-mouth and seeding with outdoor athletes, cyclists and snow sport enthusiasts. And Cameron Diaz.
Award-winning: Forbes Small Business competition semi-finalist; selected to be part of the California Design Biennial alongside Apple and HP, and part of a curated design collection at the Cooper Hewitt National Museum of Design.
PROMOTIONAL CARD (in every Jimi)
Born of the simple need to stop carrying around a bunch of crap you don’t need or use, Jimi is a new breed of wallet. Splashproof, compact, and durable, Jimi holds just the essentials: license, I.D., a few credit cards and cash. You can attached Jimi to a chain or lanyard, or just slip it into your front pocket. And for the uber-minimalist, Jimi even has a detachable money clip that holds just a license and cash.
Jimi – The Wallet For People Who Hate Wallets
PRESS SOUND BITE
Jimi Wallet's arrival slaps the sleepy world of men's wallets in the face with its colorful, compact and award-winning design, addictive in-the-hand-feel, and impertinence to be manufactured in the US from recycled materials.