DripDrop Hydration, Creative Director and Brand Strategist
Built internal ad agency with full-time staff and contractors. Led creative development to evolve identity and packaging, defined key messaging, and managed marketing of Association of Volleyball Professionals sponsorship.
Created a full range of distinctively branded marketing and advertising materials from in-store and promotional items to print and TV commercials. All with a very frugal budget, and all within one year. Sales tripled during my tenure.
Implementation brand strategy across pay grades, personalities and disciplines.
BATTLE READY. LITERALLY.
Playing professional sport is often compared to battle: the struggle against others, the stakes involved, the personal exertion. Increasingly trainers, coaches, and players, are looking for ways to have that exertion take less of a toll. One key method is to prevent dehydration. Dehydration affects both physical and mental performance, and recovery. DripDrop, a next gen hydration powder, treats and prevents dehydration. Fast.
Don’t just take our word for it, ask a U.S. Ranger or a Navy Seal. Politely.
(affixed to product samples at SXSW)
WE KNOW WHAT YOU DID LAST NIGHT
NO JUDGEMENTS BUT YOU’RE PROBABLY DEHYDRATED
We can fix that fast. Drip Drop is next gen hydration. Just add one of the samples to water, and prepare to bounce back. And then bring this coupon on back to Walgreens or CVS and ensure maximum hydration, whatever you’ve been up to the night before.